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Blog /  Best Colors for a Logo. Colors in Logo Design

December 23, 2015 - Anastasia

Best Colors for a Logo. Colors in Logo Design

It has been shown that color perception is connected to our  psychology. We think about it whether we are  choosing our clothes or picking out a  new sofa for the living room. We want to feel comfortable in our chosen environment. Whether that environment is meant to calm us down for the evening, or to motivate us for the work day, the colors we choose often play a huge role in determining our mood, and overall outlook on life.

These things all hold true in our personal life. Yet let’s not forget that these issues of color and psychology apply to our business life as well, everything from the design of your home office, to what is used in regards to.

Colors for Logos

Have you ever wondered are there any rules in choosing the right color for the company logo? It’s the first thing people usually see, so it’s necessary for the color as well as for the name and design to serve your company’s interests  and to reflect the main concept of your business. We’ve given a lot of thought to this, and  for the most part this post  is a result of our own research, based on observations we’ve made of logos for different companies.

best colours for a logoIf you noticed most famous fashion brands use black in their logo. The color is associated with luxury, prestige and value, something timeless. Chanel, Dior, D&G, Tom Ford, DKNY and many others choose black to be their brand color.  They also mostly use simple, and clear fonts.

You may also check several logo design concepts in our portfolio, here are some of them:

Filenest Logo Concepts

Is your business directly  connected to technology?

Don’t hesitate to choose blue colors for logos and designs for tech field. It represents science, security, trust, and responsibility. Take a look at the logos of DELL, HP, IBM, Intel, Samsung and other computer industry giants – all blue. For me, blue also reflects internet surfing. Wasn’t  Internet Explorer the first to primarily use blue? Either way you might notice most social media platforms use blue in their branding: Facebook, Twitter, Skype, Linkedin, and Vimeo are just some of  the many that use this color scheme. Blue also fits well within the  medical industry (Pfizer and Oral-B for example) and is  very popular among big corporations related to any industry due to  its connection to something trustworthy.

Red is the most arousing color and on a physical level it actually stimulates digestion. It Is used widely in the food industry and often used with orange or yellow. Extremely popular among fast food companies. McDonald’s, Burger King, PizzaHut, KFC etc – go outside and you’ll see very  similar places that use the same theme as   their logo will most likely contain at least some elements of red. Need more convincing, just take a look at certain food product companies. The likes of Nestle, Heinz, KitKat, Lays, CocaCola – they all make me want to eat something. The opposite color to red in this respect is blue, not likely to cause any hunger. I wonder what the folks at Nabisco were thinking with Oreo’s  and that blue logo of theirs.I guess if your product is tasty enough, the color won’t matter too much, and Oreo’s are tasty.

You could probably have  guessed the associations placed on the color green. It’s seen as being deeply connected to nature and ecology. Some eco store near you probably has a green label. Popular for energy efficient building technologies and natural (or positioned as such) cosmetics: D’oliva, Garnier, Lush for  example. It’s also used quite often in drinks and the beer industry: Carlsberg, Heineken, Pilsner Urquell, Sprite, and 7UP – all use green and maybe that’s why we consider them all to be refreshing drinks that quench our thirst.

Yellow and orange are quite common and are seen as playful and happy and connected to vitality, youth, creativity, and friendliness. Blogger, Mozilla Firefox, Ubuntu, Xiaomi, Etsy – all have orange logos. Yellow is also used in Construction  and tools industry and in this case is often accompanied with black. Look at Caterpillar Inc. (CAT), Kärcher, DeWalt, STANLEY. Does builder’s safety helmets come to mind?

There are plenty of other  resources out there and of course a lot more colors, for instance Firstsiteguide.com created amazing guide on choosing color for your logo and developing its concept. This was just a brief overview of why you might want to choose a certain color combination for logo design.

With that being said, can you guess why we choose blue for our logo?

References:
http://www.huffingtonpost.com/brian-honigman/psychology-color-design-infographic_b_2516608.html
http://www.fastcompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-company-infographic
http://www.creativebloq.com/branding/choose-colour-logo-design-8133973

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