How to Benefit from Outsourcing Mobile Development

As the number of mobile app downloads and mobile devices worldwide is expected to increase substantially in the next five years, it’s clear how essential mobility is to our society. According to Statista, downloads of mobile apps have increased from 140.68 billion in 2016 to 230 billion in 2021. Today, people do everything on mobile apps, from banking and shopping to booking accommodation and ordering food. In fact, studies have found that mobile phone owners spend 92% of their browsing time on mobile apps rather than websites. 

It is, therefore, no wonder that increasingly more businesses are looking to invest more capital in mobile app development. With all the competition, businesses can no longer afford not to satisfy the needs of mobile users. They have to invest in a way to get their products to mobile users in the most effective manner, and this is through quality mobile app development. 

Reasons to Opt for Mobile App Development

Most leading businesses have a user-friendly mobile app. And there’s a good reason for it. Investing in mobile app development is essential for the growth of a business. It also offers several benefits besides just offering another sales avenue. Let’s explore some of the advantages of having a mobile app for business:

  • Reach a bigger audience

In the digital age, nearly everyone has internet access from their mobile devices. Having a mobile application allows businesses to connect with customers worldwide and reach a global audience. It also enables businesses to promote market expansion and increase opportunities for business growth.

  • 24/7 accessibility 

Mobile apps are designed to be available constantly, allowing customers to access all they need about businesses in just one tap, anywhere and anytime.

  • Instantly connect with customers 

A mobile application allows for a more direct connection between a business and its customers. An app is usually developed with feedback options, where clients can leave feedback of their experience with dealing with a business and its staff. In turn, the feedback can help businesses identify issues and correct them. Some apps also allow for real-time chats between a business and its customers. This makes it easy to answer questions, provide information and find solutions to problems fast. 

  • Increased brand recognition

Having a mobile app can be an excellent tool for brand promotion. Mobile app development will land businesses in the Google Play and iOS app stores, viewed by many potential customers searching for the services these businesses offer. 

  • Direct marketing

No longer do businesses have to spend thousands on lengthy email marketing campaigns. They can reach their audience with promotional content instantly through a mobile app. Many businesses also allow for pop-up messages, enabling businesses to reach their audience immediately with any new marketing or promotional content. 

  • Access consumer data and trends

As customers use the app and communicate with businesses, it is a great way to build data and gain insights on consumers. This data can then assist businesses in delivering better products or services. Businesses can satisfy consumers’ needs with more precision, which ultimately means more business and more profit. 

Deciding to build a mobile app is easy. The tricky part is deciding which approach to follow for development. There are plenty of aspects to consider, including whether to build a cross-platform app, to choose custom app development, how much time it will take to reach the market and how to make changes in the future. 

Trying to find answers to these questions can be tricky. So, it’s easier to consider all the available approaches to get a better idea of which one is most suited for specific development needs.

  • Native mobile applications

iOS and Android are the two main operating systems in the mobile app world. Native applications are followed when developers specifically design the app for a certain operating system. The native approach entails using the tools and kits available for this specific operating system. Most businesses would go for this approach when they are looking for a high-performance app that will work well with a specific operating system. Such an approach may be costly, as when you hire android application developer have to maintain a separate codebase for Android, iOS and any other platforms a business wishes to deploy their app on.

  • Cross-platform mobile applications

Most businesses typically opt for the cross-platform approach because they have lower budgets or time constraints. Building cross platform mobile apps is an easier, faster way of developing an app. Unfortunately, because of the pace and ability to work on different platforms, the performance of these apps are sometimes lower compared to native apps. The cross-platform approach is a cost-effective method and is usually recommended for smaller businesses or those that are new to app development. 

  • Hybrid mobile applications

Sounds the same as cross-platform, does it not? Not exactly. Hybrid mobile applications are typically preferred when businesses have a very tight deadline to launch their apps. What makes hybrid mobile applications different is that they use normal web apps technology. So, it is essentially a simple web browser within an application. This kind of approach lets developers build an app quickly and get it out to the public to test. The downside with this approach is that the performance will never match that of a native app. It does, however, provide a cost-effective and timeous solution to a business that needs an app quickly. 

  • Progressive web applications

PWA is an interesting approach to app development and aims to do what native apps do, but with all the advantages of a website. It is an app that can be loaded in a browser and does not have to be downloaded from the various app stores available. This ensures the app can be used by almost all hardware, as it just needs a browser to work on. As a result, businesses can reach more users than with a native app. Progressive web applications are still a relatively new approach, but it is one to keep an eye on. 

Choosing the right approach to mobile app development is one aspect, but equally important is finding the right developers for the project. Let’s explore the best ways to hire mobile app developers. 

Ways to Hire Mobile App Developers

Hiring developers can be costly. So, it’s important to assess which hiring practice will be most advantageous. Let’s investigate three options and see why companies often opt to use outsourcing companies when hiring new developers. 

  • Hiring freelancers

Hiring freelancers is a good option for some small businesses, but often it comes with challenges. Freelancers can be working on various projects simultaneously, and one project might not enjoy all the attention it needs. Communication can also become an issue, as freelancers might speak a different language or work in a different timezone. Vetting can be challenging with freelancers, as the only option a business has is to judge their capabilities or skills on work previously completed and submitted themselves. 

  • Local sourcing

While local hiring of a mobile app developer is considered safer when it comes to vetting, hiring locally is often very expensive. This is because businesses have to invest in HR solutions and infrastructure for the new employees. This includes hiring offices and setting up hardware. The other drawback of hiring local developers is that businesses have access to a smaller talent pool and might miss out on more skilled and experienced candidates.  

  • Make use of an outsourcing company

The outsource mobile development model is becoming increasingly more popular these days. Not only is it a cost-effective approach, but it also takes a lot of the responsibility away from businesses and their HR departments. In fact, there are many benefits of outsourcing mobile app development. Firstly, Mobile application development outsourcing providers have access to highly-skilled, qualified developers ready to take on new projects. As a result, mobile development outsourcing frees up time for businesses to focus on other core business processes that require attention instead of trying to hire and vet developers. Additionally, businesses do not have to invest in office space or hardware for new teams. Mobile app development outsourcing companies take care of this. This allows them to scale up or down quickly without any risks. 

With the rise in the need for mobile applications development, outsourcing mobile application development teams have learned that some programming languages work better for this type of development. The top programming languages for outsource mobile application development include:

React Native (Javascript)

React Native is a real JavaScript framework that delivers quality mobile applications for iOS and Android. It is based on Facebook’s JavaScript library and uses a similar UI mechanism as native iOS or Android apps. React Native is considered to be one of the best frameworks for outsource mobile app development for both native operating systems. This also means it can be used to create cross-platform apps. It builds apps fast and affordably. 

Kotlin

Kotlin is an innovative programming language that improves productivity and boosts overall developer satisfaction. It can be used in conjunction with Java to create high-performance applications. Kotlin is known and used for its clean syntax and easy code. Many developers working with outsource mobile app development companies also choose Kotlin because it is varied and versatile. 

Objective-C

Objective-C is a programming language mainly used for OS X and iOS apps and operating systems. Developers often use it as a simple solution when complex coding is required. Objective-C provides object-oriented abilities and a dynamic runtime.

Swift

Created by Apple, Swift is a general-purpose, multi-paradigm programming language used for building apps on iOS. It is very easy to read and code in. With Swift, the development process is rapid with improved performance, speed, and safety.

Python

Python is an object-oriented, high-level programming language. It was designed for high-level, rapid app development, as well as for use as a scripting language to link existing scripts. Python is clear, not complicated, and easily readable. 

The Pros and Cons of Outsourcing App Development

App development can be a challenging field, and as with all other industries, it comes with its own set of challenges. So, just like businesses wonder why outsource mobile app development is right for them, they should also ask what challenges are involved. Let’s investigate the pros and cons involved when outsourcing programming services.

Pros:

  • Cost. Compared to hiring teams in-house, the cost of outsourcing mobile app development is much lower. This is because businesses don’t need to rent offices and equipment; providers take care of hiring costs. 
  • Saving time. Applications outsourcing companies already have developers on their teams with extensive experience. This makes hiring quick and easy. 
  • Improved quality. Outsourcing app mobile app development companies have access to large talent pools. So, they can source highly skilled and experienced developers that focus on one project at a time to ensure enhanced quality. 
  • Risk. Development in-house places all the risk on businesses themselves. But with mobile app development outsource solutions, businesses only pay and hire when they need work done. This greatly reduces the risk of losing time and money. 

Cons:

  • Sensitive information. With outsource mobile app development services, there is a risk of leaking sensitive data. An NDA is usually signed to ensure this is not an issue. 
  • Communication. Time zone differences and lack of proficiency in certain languages are all factors that can lead to poor communication. However, this can easily be overcome by setting in place good communication guidelines before taking on an outsource mobile app development service. 
  • Project ownership. It can happen that there is a question of who is responsible for what in the outsourced software project? When clear expectations aren’t set from the start, there may be a lot of back and forth between a business and the outsource mobile app development team about who’s in charge of what.

While there are certain outsourcing mobile app development risks, these can easily be overcome by working with the right provider and putting effective guidelines in place before the partnership starts. 

Frequently Asked Questions about Hiring Mobile App Developers

Mobilunity as an Effective Partner in Outsourcing Mobile Development

Having been in business for more than 11 years, Mobilunity specializes in providing global businesses with exceptional quality outsourcing mobile development solutions. Based in Ukraine, we source only highly skilled and experienced developers and access a large pool of talent and sources. 

At Mobilunity, our approach as an outsource mobile app development company does not stop at the recruiting process. We also assist with the onboarding of newly hired teams. Further to this, we also keep them motivated and assist in building the relationship between businesses and their teams.  

If you are searching for mobile application development outsourcing solutions for your next development project, talk to the expert team at Mobilunity. Find the right candidates hassle-free! 

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