How to Increase Your CTR with Image SEO
There are many ways to make your web articles easier to read, but one of the key ways to make your content attractive and charming is to use images.
How to Make Your Images SEO Friendly
One more good thing about images: they can be used to bring organic traffic via search engine image results (unless images not displaying in WordPress). But you should optimize such images to score some of this traffic. Here are some common steps to make your images search engine friendly:
- Don’t forget about alt text.
- Control file size (you know that page load times matter for SEO, right?).
- Amend your file name (forget about “1.png” or “DSC0019.jpg” file names).
- Slap a caption under your photo.
Is Hotlink Protection Good or Bad for SEO?
These techniques are well-known and conventional (as well as these SEO mistakes). But our team drilled down and got interested by some other Image SEO tip: we tried to use Images Hotlink Protection and Watermarks. It’s well-known and quite clear that Hotlink Protection and Watermarks is vital to protect your website from image theft. (It’s so quick and easy to download and copy images from the web that it doesn’t even occur to most people that they are using someone else’s property without permission.) But how such “protection” influence on SEO and CTR? We know the answer – it’s in our small Case Study.
Our Small SEO Case Study OR How to Increase Rating by Means of Image SEO
We’ve installed Images Hotlink Defence Plugin and in 2 week measured results. Here are the most impressive of them:
1. Average changes:
a) Average position in Google Search for the whole site has increased by 7%.
b) Average CTR (Click-through rate) – increased by 86% (Impressive, did you notice it?).
2. Top pages changes:
a) Per position: Number of pages which have >50th position increased by 60%. Position of top 4 pages (>29th position) became worse (marked by different colors), position of the following 5 pages increased, 2 pages disappeared from top 50 search position (marked red). Average position of top pages has increased by 49%.
b) Per CTR: CTR of top 5 pages has increased by 295% (Wow!).
Image SEO Experiment
Hotlink Protection Experiment Conclusions
As we can see, such image protection is useful not only for its entire purpose but also for SEO issues. It hardly influences to pages positions in Google search, but it essentially increases CTR as for the whole site as for top pages in particular.