Interview with Flatev – One of Top 100 Swiss Startup Award Winners
We continue to share with you success stories of startups to make you even more inspired! Another startup, that became an owner of the Top 100 Swiss Startup Award, and agreed to share its success story with us, is Flatev!
About Award Winner
Flatev USA, Inc. is a startup, that created the first Artisanal Bakery for domestic, office campuses, hotels and health care facilities use. This is a device, that allows to make fresh tortillas, roti, flatbreads, cookies and more with the press of a button in 90 seconds, and spares one the pain of preparing perfect and healthy dough for this yummy. Flatev Artisan Bakery is planned to come with a set of 100% recyclable Flatev Dough Servings with different flavors. Since 2010 the Flatev has managed to succeed as the winner of European Food Venture Forum and MassChallenge startup accelerator program, and got Top 100 Swiss Startup award. The founders of the startup have been running sustained fundraising Kickstarter campaign, and by the end of 2016 they raised $4,600,000. With such a wealth of startup background and experience, advice and tips of Flatev leaders are surely worth taking into account!
Who’s at the Wheel
The company was started by three enthusiasts: Louis Frachon, who is now COO & Board Member, Jonas Müller – Flatev CTO and Carlos Ruiz – CEO & Chairman of the startup. Carlos Ruiz is considered to be “the driving force behind Flatev progress”. Having started his first company at the age of 18, he is today an experienced traveler and entrepreneur, who managed to work in a variety of industries, such as banking, marketing, food service and economics.
Interview with the Co-founder
1. What issues did you face while developing your MVP?
Carlos Ruiz: How it define our MVP after each feedback loop with consumers and customers. Listen what they want, for what are they ready to pay and have a balance with an interesting business case that meet expectations of our stakeholders.
2. What was the biggest technical challenge in developing your product?
Carlos Ruiz: The chicken and egg dilemma of our holly triangle: the dough, the single serve packaging and the machine. What comes first? At the end the three of them together make our technology special.
3. What plans on future releases do you have now? (What users may expect new)
Carlos Ruiz: Everything what we do for or consumers is focused on enabling them to prepare a wide variety of high qualitative meals with convenience and care starting with our personal baking system. IOT is a big topic for us, personalization, healthy eating traction, pairing with other foods and always more varieties of breads.