Interview with One of Top 100 Swiss Startup Award Winners – TestingTime
The Startup.ch platform, that keeps tabs on Swiss Startup Scene, regularly launches Top 100 Startup Award. Startup experts conduct profound research and let only the most promising Swiss startups make it to the Top! We thought, that it would be great to ask these top startup owners about their success recipes. Here is the first Top startup, that generously shared its secret with us.
About Award Winner
TestingTime is a Swiss startup running a platform, that helps companies understand their customers. The startup offers a test user recruitment service for user and market research powered by over 40,000 users, who belong to the target audience of various kinds of businesses, and are long-term customers of some of them.
Who’s at the Wheel
Startup co-founder and the one, who came up with the entire concept – Reto Lämmler – is the usability expert with years of international startup experience. He started TestingTime in 2013 as a prototype and two years later was joined by co-founder Oliver Ganz when founding the TestingTime AG. The technical side of the platform and its seamless performance rests on Oliver’s shoulders.
Interview with the Co-founder
1. What issues did you face while developing your MVP?
Reto Lämmler: When customers are seriously starting to use the system, it gets real and the expectation increases. There is a point where you need to move away from the MVP stack in order to bring in certain sustainable in your development efforts. In the short run it’s always easier to patch the MVP but if you don’t move away from it, you will pay for it in the long run. I believe we were lucky and never missed the train on this.
2. What was the biggest technical challenge in developing your product?
Reto Lämmler: We built the MVP using Drupal and Wufoo. It was great for the beginning, but soon realized, that this stack won’t scale according to our fast growing needs. We implemented a multistep migration plan and built the new system around it using Java Play and MongoDB running on Heroku. The biggest challenge was to keep these different subsystems in sync with each other. We only got peace of mind, once it was all migrated over to the new system. It still was a great way to migrate step-by-step rather than all together.
3. What plans on future releases do you have now (What users may expect new)?
Reto Lämmler: We want to support all user and market research formats. Missing formats are In-Home-Interviews, Journal Studies and Tastings. Further we are also evaluating to get deeper into machine learning in order to better predict study junkies and potential no-shows. Last but not least, we are planning to develop a product in the space of real-time f2f user feedback. Stay tuned!