Is it Better to Order a Sales Page Design Service Or Do it Yourself?
What Is a Sales Page and Why Do We Need It?
Let’s start with definition of a sales page. Landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page designer will usually make the page display directed sales copy that is a logical extension of the advertisement, search result or link. That’s why your main concern should be giving as much information as possible to your potential customers via your sales page. Your sales page design is very important in conveying your message but don’t forget about the content by focusing too much on design. For better results you can use landing page service. These two elements are essential. Remember, content has to be interesting, informative and persuasive, so your audience understands the main point with ease.
Make the Best Sales Page Design
As I mentioned above, content must be helpful. The question is how much text do you need? Some use 50 pages, others just 1 page. The point here is not the length, but the message. If a person has read all 50 pages and still doesn’t understand why it’s beneficial, you are in trouble. So, Tip #1 – deliver the essence of your product or service through as many words as needed. Tip #2 refers to the content as well. Don’t use too many exclamation marks. It looks awful and too spammy.
What else do you need in a sales page design? It has to be readable. Follow these tips to make it that way:
- Use large font size (minimum 16px). Especially when making your headlines.
- Write only in short lines. From 40 to 80 characters per line is perfect.
- Make a new paragraph every 3-4 lines. If you can’t do that, delete unnecessary words.
- Use lists, quotes, tables or mix them up. They are visually more preferable than text alone.
- Add Sub-headlines every 2-3 paragraphs.
- If you know that you receive decent amount of traffic from mobile devices, consider a responsive design as your main website design.
Nobody likes aggressive advertising. Avoid adding “Buy now” everywhere. Just don’t do it. Also, don’t forget to consider your color scheme. Black text on a dark blue button wouldn’t be readable at all, would it? And what is the main aim of your sales page design? To be readable.
The list above is only the tip of the iceberg of essential elements, that will help to design a sales page. Consider all the work and time you will spend on building the page or promoting the page. That won’t be the end of it either, because it has to be online all the time and kept up to date. You might want to think about ordering a sales page design service. The first and the main advantage is that the work will be done by professionals. Meaning that you can expect tasks to be completed on-time and with all of the elements you deem essential. Don’t hesitate, it might be a life-changing decision. Take a look at our portfolio.