Lost in Translation
Difficulties of working in the outsource
I suppose many of you have seen a popular film with Bill Murray which is called “Lost in Translation” where the main character struggles to hit it off with emotional and talkative Japanese. And I bet every specialist who has worked, works or is working with outsourcing clients knows the feeling when it seems that you speak the same language but in practice it appears that your client speaks Japanese and you use the Tswana language of the African tribe from Zimbabwe.
Our great designers have shared their experience of working with clients who stay overseas but are eager to use our services because of their quality and cost-effectiveness and many times they bumped into the wall of communication breakdown but successfully knocked it down due to their skills and professionalism. As a result, they pointed out three main problems that arise while working with “worlds away” clients.
Risk to misunderstand
The first and the main hidden reef of miscommunication. When an ordering customer wants to use the services of logo creation, website design or corporate style development, you are very lucky when they know what they want (but believe me, that’s not half the battle yet cause you still have to get what’s in their head). Commonly they wait for your own ideas and give you just a vague concept. Consequently, you have to find the tower, kill the dragon and save the princess.
Solution: don’t be afraid to ask a lot of questions and ask the right questions. You have to get to the bottom and you won’t do it by yourself.
Risk to be misunderstood
When you finally comprehend the desire of the client and try to render everything in the best light, it certainly comes through your prism of interpretation. Every work of art ordered by someone bears a piece of an artist. It’s a general truth. So, a true professional has to harmoniously combine the idea of a client and his vision in the result of their cooperation. But this can only happen in “Utopia” by Sir Thomas More.
Solution: explain every detail, line, shade to precisely outline your idea. Things that seem obvious to you are not so evident to the client.
And the last but not the least problem is the client’s far away location. The best business is done during personal and face-to-face communication and distance certainly doesn’t encourage it. When you want to show a great result of your hard work and you imagine the cool “I love it!” reaction, you seem disappointed when you don’t get it. Why don’t they see it as you do? Because it should be properly presented. Of course, distance ties your hands but there can be a …
Solution: make a presentation or introduce your product via Skype in order to communicate your understanding and the value of the result. It looks way better than a dull message with a description.
Well, of course, this is not the end of the list of the outsourcing pitfalls but they all can be solved as you can see from the experience of our cool designers. And the main idea of it is very simple – communication, something that you do everyday starting from your childhood. So, don’t be afraid to socialize, it’s sometimes useful.