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Blog /  Jewelry Website Design & Development

November 24, 2015 - Anastasia

Jewelry Website Design & Development

When it comes to jewelry – beauty and elegance are all that matters. The same applies to jewelry website design. In this entry, we would like to show you our latest work on jewelry website for “Crown Jewels” company, which happened to be in need (like every business does) of e-commerce website design. Now let’s take an inside look and see what steps have been undertaken.

Look at our beautiful car website design!

What happens while developing a website design

Creative and technical briefs

At this stage, we defined the general functions of the website and what purposes it will serve. So basically the site is to showcase all the items available for sale and must enable the customer to make purchases online. At this stage, we worked closely with the client to create the site architecture plan, wireframe, and sitemap.

Design mockup

Using the outcomes of the previous stage, the project moved on to creating of design. As for color palette, we picked black and white in variations to play around the royal and classic themes. We decided to go with white for the background and black for site menu and some of the page elements. The design mockup included:

  • homepage design
  • multiple internal page design
  • desktop and mobile view

jewels ecommerce

Content writing and assembly

As important as a good design, quality and thought-out content make a huge difference when it comes to customer experience with a platform. At this stage, we created key messages and calls-to-action, created headlines, page titles, descriptions, and tags. This is of crucial importance as for the site visitor to take the right actions on the website and, at the same time, for search engines to better index all the pages.

Development and programming

When we had our design approved, finished with site architecture and sitemap, the project moved to the development stage. Here we put all the constructed elements of the website together to receive the product we were aiming at.

Design Software

While performing custom web development for “Crown Jewels” company, we used well known and trusted design software: Adobe Photoshop CS5, Adobe Illustrator CS5 and Sketch 3.The core of the website was built by means of WordPress, html5, and css3 technologies for creating the website’s layout. Customized functionality was added by means of Javascript and PHP programming languages.
jewels ecommerce website

Most customers are used to shop for jewelry in showrooms in downtown or in shopping malls. But since most of the businesses moved online and customers are getting used to making their purchase decision based on information available on websites, having well built online platform with perfect jewelry website design becomes of increasing importance for your business to succeed.

Still thinking of having one? It’s time to take an action and make your business working at full capacity!

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