How to get your bulb lit up or we have cool designers
When regular people think about developing a logo or creating a website for some company, and by “regular” I mean those who have never met a real web designer or think that clothes designer and web designer are the same things, they instantly see the picture when an “artist” pointlessly hangs around until they get inspiration and a genius idea hits their head. I can’t say that it’s a total misconception, sometimes it’s necessary to clear your mind from extra stuff and find a place for your creativity to stretch up. But it certainly doesn’t mean that you can just sit and “lag” waiting for the bulb to light up and rock your world.
We work at a quick pace and in a result-demanding environment, so I got interested how real professionals handle the requirements of contemporary world and I’ll definitely share the information I obtained from experienced IT pros, both from our qualified specialists and from the US professionals who were so kind to share it with me. They gave quite useful tips and their value lies in the fact that they can be used in all spheres when you need to produce a brilliant idea.
Cooperation And Communication
So, as it appears the first thing it is necessary to do is to start. Obvious,isn’t it? But very often it is rather difficult to get a real kickoff. Steve Forecash, the Director of Sales and Marketing at 4S Design Studio, says that they generally start from a bunch of questions for their clients. So, it isn’t surprising that they create such innovative long-scrolling designs “Once we’ve got an idea of what the final content looks like, we put together a couple of different design directions that we think make sense and get feedback from the client.” A very logical and simple process that certainly involves cooperation and close communication with the client. But we’ll talk about that later.
Ante Kolanovic, the Creative
Director of The Web Studio, tells that they start the old fashioned way, “with designs on paper and then transitions of those ideas into reality. We try to give the client a few options at most. After that we pass a draft to the client and allow them to comment and make suggestions.” Excellent choice to bring ideas into life, especially if you see this in action and how professionals produce modern and trendy designs.
“I use a mind map and specific project timelines as tactics for design. I strive to give the client a “sneak peek” of what their design will look like so that they have the opportunity to tell me their likes and dislikes before we begin.” states Jamie L. Wimberly, the Owner of Outsource Virtual Marketing. Using these specific tools certainly yield fruit for the results of their implementation are elegant and grasping websites with subtle combination of colors and message. Very interesting strategy to get your work done especially when, after talking to our designers, I got to know that the first thing they do is drawing a mind map.
A first association you have in your head is a road map with small footsteps and a lot of landmarks but the only right thing in this thought is the word “association”. So, a mind map is a scheme that helps to visualize and organize associations. This concept is not new, first it was developed in the 3rd century by one Porphyry of Tyros while organizing Aristotle’s categories (a long way off new, isn’t it?). I think this way this tool deserves attention and respect.
So, our designers take a usual piece of paper, write the main concept in the center and just add associations to it, creating new and new levels from the previous ones. Mind map is considered to be a spider diagram and you can imagine why, everything is interconnected and interlaced. It is good that when finally you bulb lights up in the process and your genius idea combines several associations from the second or third level because it means that you hit the jackpot. Well done!
But that’s not all you can do. John Simoudis, the Owner of Simoudis Image Studio, says that he often collects as much information about the project and inspirations around it as he can. “I compose a digital mood board and begin crafting the individual elements of the identity.” And it really works, as you can see from the inspired design he creates. This mood board is used as a visual tool to give the outline of the idea, the real concept the author wants to bring into life. You certainly have to try it as it is extremely useful for generating genuine and creative solutions.
But our designers warn that it is better to leave your work and look at your results the next day as sometimes the thing that yesterday seemed genius, today totally ….eehh, you know … looks bad.
Our specialists are able to create original solutions because that’s what they do. It is their passion and their main field of activity. So, consequently, our designers claim that you have to love what you do and always develop in this direction: learn new skills, try out new tactics and move forward.
And one more thing that specialists advise to do while performing and creating: talk all the stages through and thoroughly communicate with your clients because, beside the fact that you save your time not doing things they won’t approve, they can give you more than just “well, it lacks something …” or “looks great but …”. “Each client is like a new boss and you have to figure out how to best work with them” says Sean Caillouette, the Owner of the Studio Caillouette. “I try to get as much information from the client as possible”. And you can see yourself how close cooperation can result in combination of client’s expectations and smooth and catchy at the same time design. And Jamie L. Wimberly mentions that “if you and the client aren’t on the same page in regards to design and strategy, you might as well not start the project.” And they are certainly right! Clients can also have original and creative ideas that will help you to develop a masterpiece and will certainly make lives easier both for them and you.
So, all in all, according to experienced and highly qualified specialists, to produce a decent, peculiar and innovative concept you must 1) start with questions, 2) draw a mind map, 3) combine several associations in one idea, 4) draw some sketches and pick the best ones, 5) overview it the next day and the last, 5) constantly speak with your client and 6) be sure that you can say “para-pa-pa-pam, I’m loving it” about your job.
Your bulb has already lit up? That’s what I’m talking about!