What Are The Essentials In Opt In Page Design?
What Is An Opt In Page And Why Do We Need It?
You might be wondering what an opt in page is. Let’s first examine what it means to opt in. Opting in is a process that gives explicit permission from an individual to a company, allowing a marketer to send merchandise, information or more messages. Opt in pages are still one of the most important parts of online marketing.
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As it is an element of email marketing, it is one of the best ways to convert prospects into customers. You might think that an opt in page is similar to a landing page. And you would be right, it is. But it has a very different aim than that of an ecommerce landing page for instance. Here, the focus is on “the submission field” and the goal is to get more subscribers interested in your events, products or services.
Opt In Page Design – The Most Important Parts
The question is how to make an opt in page lead to sales (you may also read about sales page design in our blog). Otherwise, what is the goal of your opt in page, right? When you are developing that “Subscribe now” field, every word and line on the page must support that single action. Your Opt in page design must be clear and attractive. No sidebars. No Links. No spammy additional advertising.. All you need are these 5 essential elements.
The Headline. It’s the first thing that people see. It is in your best interest to make it catchy.Check out Headline analyzer from Coschedule.com, it will help you a lot. Use it wisely.
The Benefits. Another important element. You have to tell people, what they will receive when subscribing on your opt in page.
The Call To Action. Convince people to subscribe. Subscribe RIGHT NOW or they will miss out on this once in a lifetime opportunity. I think you get the point.
The Opt In Form. It’s the field, where the final action has to be done. If the field is not seen clearly, or is lost in text, all the above essentials are done for nothing. Make it LARGE and clear. So people can intuitively understand where they need to fill in their names and emails.
The Proof. It’s like a bonus. Show people number of subscribers, testimonials, reviews or media mentions, so they will be more convinced that they are doing everything right.
If you don’t have these things, consider all that work done a waste.Note that even performing a google search for “How to make an opt in page” might not give you these steps. So, before creating your opt in page design, take into account those essential elements.
Exceptions in Opt In Page Design
Take a look at our opt in page, made for video courses. What do you think, would it be convincing if there wasn’t a video? I don’t think so. Even though, there are no benefits actually written, everybody understand what they will gain when subscribing because they watched the video. Be sure that you have included all the elements necessary in your opt in page design to help you promote your product, services or events.