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A Comprehensive Guide On AI Prompt Engineer Salary 2024-2025 

Like no other, we know about the high demand for prompt engineers and see how much potential this field has. Clients continually contact Mobilunity, asking to find professionals skilled in generative AI, NLP, and chatbots. The specialists we hired worked on an AI-powered fintech solution for an Esurance company, incorporated AI-driven marketing automation for a global client, and integrated machine learning algorithms into a healthcare solution.

If you use Large Language Models within your organization or develop them for sale, you might be interested in hiring GenAI experts and learning their compensations.

This guide will tell you about prompt engineer salaries and their influencing factors as well as trends in the field. But let’s start with the responsibilities and skills of these professionals.

Prompt Engineer: Role Definition And Responsibilities  

An AI prompt engineer is a specialist who can craft inputs for generative AImodels (questions, instructions, or requests, also known as prompts) that produce optimized and valuable outputs.

These models create text, audio, images, or code businesses use to automate routine tasks, boost creativity, or get data insights.

The core benefits of effective prompts (mentioned by Anthropic, one of the leaders in GenAI) are:

  • Higher accuracy of the following prompts
  • Prompts’ consistency in quality, relevance, formatting, and tone
  • Better usefulness and more targeted experiences
  • Optimized costs due to fewer back-and-forth cycles.

Below are the typical responsibilities of a GenAI specialist:

  • Input query design and optimization
  • Command testing and adjustment
  • Curating datasets for model fine-tuning
  • Minimizing bias and implementing safety guidelines
  • Creating and maintaining instruction libraries
  • Aligning prompts with product and model goals.

Prompt engineering is critical for refining and training AI models as GenAI experts analyze misinterpretations, gaps, or patterns in models’ results.

With AI developers, prompt specialists help create specific examples and training datasets, so their input into making generative AI tools accurate is invaluable, which consequently impacts their remunerations. 

Prompt Engineer Average Salaries Worldwide

Let’s compare prompt experts’ salaries in North America, Europe, Latin America, and Asia. (Glassdoor)

Note: * marks rates for AI engineers, ** signifies salaries for Machine Learning engineers since data on prompt engineers in these countries isn’t available.

Country

Annual Base Compensation

USA

$133,500

Germany*

$69,400

Ukraine**

$39,000

Mexico**

$25,740

Hungary*

$25,500

Vietnam*

$7,600

The table shows that hiring input query specialists in Eastern Europe, LATAM, or Asia can save EU and US-based companies 20-40% of costs.

So consider outstaffing a prompt expert or building an entire dedicated team for AI development to maximize the cost-effectiveness of your project. 

Need to estimate the cost of hiring a remote prompt engineer for your project?

There’s not much data on salary ranges for prompt engineering positions across the globe, but an entry-level promptengineer in the United States gets $97,652, while the national average pay for mid-level and seasoned specialists equals $110,328 and $121,374, respectively. (Glassdoor)

Factors influencing remuneration levels at the prompt engineering job market are:

  • Seniority. Specialists with high expertise in AI/NLP tools, proficiency in advanced prompting techniques, experience with advanced language models, programming background, and strong problem-solving skills earn more than their less sophisticated colleagues.
  • Industry-specific demand. Tech companies and startups, healthcare and pharmaceuticals, financial and banking, e-commerce and retail, and media and entertainment companies are ready to pay competitively for useful and reliable AI solutions.
  • Educational background and certifications. A degree in computer science, software engineering, or IT, certifications in AI and ML, NLP and LLM, data science and data analysis, and niche-specific certifications are valuable for a successful career in prompt engineering.
  • Location. The salary is also higher in a region with a high cost of living and many big tech organizations. Additionally, the local labor market will impact the demand, competition, and salaries for prompt engineers.

Skills And Qualifications Of A Prompt Engineer

Let’s look closer at the tech skills, education, and certifications one needs to become a prompt engineer and make a rewarding career in AI.

Skills and Qualifications of a Prompt Engineer

Tech Skills

Education

Certifications

Natural Language Processing fundamentals and linguistic background

Proficiency in AI/ML tools and networks
Strong programming skills

Knowledge of data processing and analysis of model outputs

Competency in model tuning

Basic understanding of statistical analysis

Prompt engineering skills

Familiarity with Git
A degree in computer science, information technology, or software engineering

Programs focused on AI, ML, or data science

A degree in linguistics, communication, or cognitive science

AI and ML certificates from Google, AWS, and MS

Computational linguistics and LLM certifications from Coursera, Stanford, Hugging Face, etc.

Data science and data analysis certification from IBM, Google, or Johns Hopkins University

The mix of linguistic studies, computer science, and AI and NLP-related certifications from top platforms like Google Cloud, DeepLearning.ai, and Microsoft are vital for obtaining the expertise and skills to work as a prompt designer.

Let Mobilunity help you hire prompt engineers with deep, niche-specific expertise.

Demand For Prompt Engineers Across Industries

Here are the base prompt engineer compensations for multiple industries in the United States. (Glassdoor)

The numbers highlight that IT, financial services, media & communication, insurance, aerospace and defense, healthcare, and pharmaceutical and biotechnology need AI prompt specialists most and offer them lucrative salaries.

The Future of Prompt Engineering

We can expect significant growth in all AI jobs, as the global Artificial Intelligence market size is expected to grow from $214.6 billion in 2024 to $1,339.1 billion in 2030 at a Compound Annual Growth Rate (CAGR) of 35.7% (MarketsandMarkets). 

So, the number of job opportunities for prompt experts will only grow.

However, in 2023, Harvard Business Review noted that AI systems made significant progress in understanding natural language, so the need for prompt engineering might decrease. 

Overcoming Challenges For Hiring Prompt Engineers 

Companies face the following challenges when hiring skilled prompt designers:

1.Talent Shortage

Prompt engineering is quite a new field with a strong demand for professionals with specific expertise. This way, finding the right talent can require more time and budget than when, for instance, you hire ML engineers or data scientists.

2.Defining the Role Scope 

The responsibilities of prompt experts can be vague and overlap with the duties of other roles. So, employers may need help setting clear and specific requirements to define the right blend of tech, analytical, and language skills.

3.Constant Innovations 

The technologies and best practices for extensive language models and prompt engineering advance quickly. Companies need to hire prompters who keep pace with these changes and adapt to new methods, techniques, and frameworks as they appear.

4.Responsible AI Use

It can be challenging to find candidates who provide relevant background for creating safe, responsible prompts and working with sensitive apps. Finance and healthcare ones, for instance, require close-to-zero bias and alignment with ethical standards.

5.Lucrative Income Expectations

Due to the significant need for and limited qualified talent, project owners have to set competitive prompt engineering salaries and packages to hire top candidates. Meanwhile, companies need to find alternative ways to hire prompt designers.

Recommendations for Effective Recruiting of Prompt Engineers

To maximize the chances of contracting a GenAI expert that matches the requirements of your AI or prompt engineering project, you need to:

  • Craft a clear job description. Define the scope, responsibilities, technical and language skills, and preferred experience. Emphasize multidisciplinary skills to attract candidates with diverse and relevant backgrounds.
  • Standardize skill assessment. Create test tasks driven by your company’s use cases. This will facilitate demonstrating the necessary skills in query design, iteration, and optimization. Add challenges requiring creative problem-solving and AI ethics.
  • Highlight training opportunities. Allow your prompt engineers to enjoy their knowledge and career growth within your company. Help them learn prompt engineering innovations through courses, certifications, conferences, etc., and create an experiment-encouraging environment.
  • Consider hiring remotely. Since most companies use cloud-based tools within prompt engineering teams, think of contracting a remote specialist or building an offshore team for AI development. The following sections will discuss this format’s pros and cons. 
  • Offer competitive compensations. Since the salary for a prompt expert is high, especially across the United States, you’ll need to allocate enough funds for the role. Attractive remunerations and benefits will help you engage experts, and you need to learn how to discuss pay with candidates.

Effective Salary Negotiations With Prompt Engineering Talent

Agreeing on your prompt engineer’s salary requires a well-thought-out approach.

These steps might help you negotiate an optimized compensation to attract and retain top talent:

  • Conduct thorough research on current salary ranges. Check what top tech companies offer engineers with the required expertise level. Look up resources like Glassdoor, ZipRecruiter, Levels.fyi, etc., to learn current benchmarks of local businesses while remaining competitive with the broader market.
  • Highlight the full compensation package. While you can’t set annual salaries as high as tech giants, emphasize the full value of your offer. Stress benefits like bonuses, stock options, retirement plans, healthcare, paid training, certifications, career paths, and performance incentives.
  • Offer flexible working conditions. Hybrid or remote options can be a significant perk, as many candidates value flexibility. Home office setup stipends also can make the compensation package more appealing without increasing the base salary.

Though your offered salaries can range significantly, sometimes budget constraints won’t let you meet applicants’ demands.

Once this happens, be ready to walk away respectfully. Cultivate positive relations by staying transparent and offering to keep in touch for future opportunities.

Key Aspects to Cover When Signing a Contract with a Prompt Engineer

When your payroll negotiations succeed, and the candidate accepts the job offer, check the list of items to include in a cooperation agreement.

Aspects to Cover
Steps to Make


Clear job role and responsibilities

Define the scope to avoid overlapping with other AI/ML roles

Set expectations from the work with cross-functional teams to align deliverables

Mention your intent to stay updated on LLM advancements


Performance metrics and deliverables

Specify metrics for the quality and effectiveness of prompts 

Outline the need for regular interactions to improve query outcomes

Set realistic project milestones and deadlines


IP (Intellectual Property) and confidentiality

Ensure you get IP rights over all instruction templates, datasets, or modifications

State data privacy requirements 

Sign NDAs to protect datasets, methodologies, etc.


Responsible AI guidelines

List responsibilities that ensure the ethical use of AI

Define standards for content safety, especially for public-accessible content

Include compliance with relevant data privacy regulations


Access to tools and resources

Name the tools and datasets your engineer needs

Outline the budget for training machine learning models and experimentation

State conditions under which you provide training and development opportunities


Data security and compliance

List data privacy, secure storage, and sensitive information handling standards

Highlight compliance with specific industry standards (HIPAA, FINRA, etc.)

Set security practices for data encryption, model access, or API key handling


Flexible/remote work terms

Define your expectations for availability and in-office visits

Outline the communication schedule and response times

Specify allowances for equipment and software


Compensation structure

Ensure clarity on the base wages and benefits

Detail the criteria for getting performance-based bonuses

Define the details of signing bonuses or equity compensations

Comparison Of AI Prompt Engineer Salaries With Related Roles

Here’s a brief highlight of the positions related to AI software development and a comparison of their salaries in the United States (according to Glassdoor).

Roles

Primary Goal

Tech Expertise

Average Annual Salary in the US (Base)

Prompt engineers

Helping language models produce quality responses

Language understanding technology and input query optimization

$133,525

ML engineers

Developing, deploying, and maintaining models in production

Expertise in deploying and managing ML systems

$121,244

Data scientists

Extracting data insights and building predictive models

Strong statistical and modeling skills

$115,814

Data engineers

Providing data infrastructure accessibility and scalability

Proficiency in data infrastructure and big data management

$105,268

Although prompt engineering is still evolving, its novelty and creative nature contribute to its high salaries that sometimes exceed those of other AI professionals.

The 3 key factors that impact the competitive pay of prompt engineers are:

  • Rare skill set. The combination of deep knowledge of computational linguistics and LLMs like ChatGPT, LLaMA, or GPT-4, together with creativity, is critical for getting valuable outputs for businesses adopting automated content creation.
  • Platform-specific expertise. Mastery of the emerging tools (Hugging Face, LangChain) requires programming, data engineering, and traditional AI skills that increase the earning potential of prompt engineers.
  • Industry and location. As we’ve highlighted earlier, biotech and finance companies typically pay higher salaries than, for instance, legal or entertainment ones. Similarly, businesses offer more in regions with strong demand for tech roles, like Silicon Valley.

How To Save Your Hiring Costs: Remote Vs. On-Site Work

Here’s what our clients say about nearshoring or offshoring AI talent:

“This cooperation allowed us to release the product faster and optimize the budget.” (Shunsuke Masuda, Co-Founder and Managing Director at pafin, Japan).

“Mobilunity provides highly educated developers at a fair price. We really love how they integrate into our team – as they work directly for us.” (Christian Klauenbösch, CEO at Network of Arts, Switzerland).

“The main point is that you guys were able to find the right talent at the right moment.” (Jimmy Beauregard, Founder at FinExpert, Canada).

“Mobilunity continuously delivered high quality, exceptionally talented people and resources for us.” (Haim Koschitzky, CEO at XPLG, Israel).

The working format can significantly impact the compensation of prompt engineers.

Employees may ask for higher compensation for going to the office due to the commute time, more distractions, and less autonomy.

At the same time, you can better control an on-site team and benefit from their enhanced collaboration and knowledge sharing.

Nonetheless, the remote work era is evolving, so let’s explore the advantages and disadvantages of hiring remotely from an employer’s perspective.

ProsCons
Access to a global talent poolCommunication and collaboration approaches need more attention
Significant cutting of development and operational costsRemote onboarding and training can be less effective
Enhanced productivity due to better work-life balance and absence of commutesSecurity and compliance risks
Easier team expansion and downsizingDependence on engineers’ self-motivation

Remote hiring appears in several formats: contracting freelancers, hiring full-time employees (FTEs), and outstaffing engineers through a vendor. Outstaffing proves to be a suitable solution, provided you collaborate with a credible partner.

Here are its key advantages:

Additionally, with an experienced outstaffing vendor, you typically get:

  • Back-office support
  • Ongoing retention
  • Long-term collaboration.

Wrapping Up

AI prompt engineer salaries can vary from around $10,000 to $200,000 per year, depending on the prompt specialists’ experience and location, the industries they work in, and the hiring formats.

The future of prompt engineering is optimistic since the demand for this occupation and the compensation are expected to grow.

At the same time, businesses can consider alternative formats to in-house hiring, and outstaffing is becoming more prominent.

Explore Mobiunity’s hiring solutions for engaging prompt engineers and running AI projects.

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