What Is the Average Cost of App Development?

Android app development market has continued to flourish over the years. According to Statista data, in 2008, there were 5 Apps running on Android compared to the 2.8 million Apps in 2018. To put this into perspective, this is an increase of about 280,000 android apps annually, 23,300 monthly, or over 750 new apps on a daily!

With mobile devices rapidly mutating into all-in-one devices and the mobile culture deeply getting entrenched in our lifestyle, this trend is expected to continue.

Industry pioneers have downplayed the pessimists taking app development as a passing trend set to be eclipsed new innovations. This is because major developments and re-engineering are intricately underway within the apps ecosystem. Wearable technology, virtual reality, machine learning, and interactive interfaces are slowly taking root and all of them will use Apps as the launching pad while the hardware solutions will be rendered extinct by even better applications.

This compounded with app user’s intolerance of poor UI and UX design and functionality, developing an app for the future is set to give any web and mobile app developer a run for their money.

Choosing the Best App Creation Tools for Your Mobile App Developers

A few decades ago, developers had to code their apps from scratch for every platform (which is still an option). Today, the advancements in the App industry have brought about an increase in mobile application development tools to design and build their applications.

Developers can now utilize cross-platform app development tools to code once and run the app everywhere using mere extensions and frameworks.

Here are a few factors to keep in mind choosing the right tool for creating an app.

how to choose mobile application development tools

The Kind of App

The first thing you need to establish is the kind of app you want. Do you need a native, hybrid app with cross-platform flexibility or web-based app?

  • Native apps are apps that solely coded to work on one platform. The good thing about native apps is the fact that they are hit the ground running as they run without special configuration or a browser.
  • Mobile based web apps will run in any browser of a device without necessarily having to access the devices’ hardware.
  • Hybrid apps are the “intermarriage” between the native and web-based app. All this is made possible by the native wrapper for the HTML code to make the app run on the device. These apps don’t run in a browser. Instead, they are installed on a device which normally has JavaScript APIs which allows the app to access the device’s hardware resulting into a native feel.


This is another quick nugget to weed out the best app maker for your project. The pricing for most app development tools vary on the features you wish to have on your app, the storage required, and many other factors.

There are few free tools although they may come with hidden costs like publishing your app to the respective platform which may come at an extra cost.

Graphic Design Support Needed for your App

Depending on the App maker, you will receive a number of navigation style, templates, and even the user interface customization. Others will omit the templates and instead replace them with more customizable looks.

Add-ons, Plugins, and Integrations

Add-ons, plugins and other integrations help you narrow down to the exact app development tool that matches your need. Different App makers have an array of features so you must decide the “must haves” before you choose the right one.

Top 5 Best App Development Tools

#1 PhoneGap

PhoneGap as a tool for mobile app developers

This is an open-source app development program that developers use to create Android, Windows, and iOS apps. Incorporating web development languages like HTML, CSS and JavaScript PhoneGap is amongst the best on the market.

The use of multiple languages allows for cross-platform development plus the developer can work with multiple device hardware features like camera, sound, GPS, and many more.

As an added bonus, it runs your custom app before deployment to see how it looks like.

#2 Appcelerator

app developers choose appcelerator

This is another cross-platform app development tool that developers can leverage while building, testing, and eventually deploying their app.

Skilled Java developers will appreciate the fact that the universal code mechanism for this program is JavaScript which means they can develop apps for other platforms too.

For flexibility and low costs purposes, Appcelerator uses the schema-less database which allow developers to deploy data models effortlessly. The inbuilt integrations like MS Azure, MS SQL, Mongo DB and others lower the average cost of developing an app.

#3 React Native

react native and its features for mobile app coders

This brainchild of Facebook is an open source cross-platform tool that strictly emphasizes the “code once, write everywhere” concept.

With JavaScript as the base language, developers can port their apps on multiple platforms using the singular base code. Another unique selling point of this tool is the native functionality irrespective of being a cross-platform framework.

It also offers high preliminary prototyping and velocity.

#4 AppGyver

why app mobile programmers choose appgyver

A web-based builder, AppGyver Composer 2 also doubles as a hosting service for both Android and iOS hybrid apps. It is anchored on the Supersonic UI framework, which accommodates native-like UI elements such as navigation bars, page transitions, modals, drawers, tab bars and more.

As a developer, you can build your app using AppGyver with the default templates or start from scratch thanks to the modules and components. In the course of coding, your infant app can also import data and numeric text from multiple sources.

When your app is ready for deployment it can run on the private cloud or on-premises.

#5 Alpha Anywhere

alpha anywhere is one of the best tools for mobile app development

This is a database-oriented app development tool that developers can employ to build hybrid mobile and web-based apps.

Alpha Anywhere is a great platform for creating back-end and client elements concurrently. This tool supports offline operations in HTML5 mobile apps which make it simple for developers resolve data conflict logic.

It also features a built-in database engine and back end drivers that include Microsoft SQL Server, Excel, Access, Oracle, MySQL, and DB2.

Easy Steps to Create an App

The potential high costs, complex project management, technical terms, and the extended periods of building an app can a taxing.

However, just like any other project you need a clear cut blueprint to make it easy. The following are easy steps to create an app.

steps to create your own app

Step #1 Define Your App Objectives

The first and important thing is to define what you want to accomplish with your app.

When users interact with your app, they want to see how it will solve their problems. If they find nothing special, they will simply move on to the next. Your objectives should give your project the direction your app will take.

Step #2 List the App Features & Functionality

After getting your objectives, proceed to list all the mobile app requirements that will help you reach the objectives.

Step #3 Research Your Competitors

Knowing your competitors helps you identify loopholes in the market and as well as a source inspiration for your app.

Step #4 Create App Wireframes

This is basically sketching a skeleton of the app to have an artistic impression of the layout without the graphic elements distracting you. Specialized tools like Gliffy and Mockflow can help you do that.

Step #5 Test the Wireframes and Revise

Testing your wireframes gives you a hands-on experience on how synchronized the screen flow of your app is. It also helps you identify and iron out any friction points to ease the use of the app.

After effecting the changes, test again to ensure all possible friction points are no longer there.

Step #6 Choose a Development Path

This step involves mapping out the programming language and the platform to use.

When it comes to coding your app, you can choose either native or mobile app framework:

  • Native app development requires you to build an app from scratch for the platform you chose. If you want your app to work on both Apple and Google Play Stores, you have to build separately from scratch.
  • Mobile app framework helps you build a hybrid app that is deployable on multiple platforms.

Depending on how deep your pockets are, the earlier highlighted tools can help.

Step #7 Build Your Mobile App

This is where the fun begins as you now get to actualize your app. If you aren’t experienced and probably asking how do I create my own app? You can collaborate with experienced developers and designers at Mobilunity. Clearly state your objectives and leave them to breathe life to your wireframes.

Step #8 Test Your App

Once your app is ready, conduct internal and external tests to troubleshoot any bugs and ensure intuitive user experience. By internal testing, you test the app as the end user to have a firsthand feel. External testing involves actual users who aren’t familiar with the app.

Step #9 Launch Your Mobile App

Once you establish that everything is okay, you can launch your app. Depending on how you coded it, you can submit to the platforms in line with their guidelines.

How Much Would It Cost to Create an App?

Right off the bat, there’s no standardized cost of building an app. This is because the complexity of the app, content scope and a dozen of other factors come into play.

However, there are factors that cut across almost every business. They include:

what is included in average cost of developing an app

  • Business Model

Before estimating the cost of your app, define how the app will integrate with your business model. Will it add value to your business? Will it generate more revenue through sales? Different business models have unique needs which directly weigh in on the overall cost of the project.

  • App Type

Naturally, the technology tree for your project will ultimately determine whether you create your own app or hire a mobile web app developer. If you can do it on your own, the costs will be low. If you can’t, then it will cost you more.

  • Platform

There are two major ecosystems in the app development world-Android and iOS. If you have enough resources you can launch your app on both platforms to leverage the combined market share. However, if you are cash strapped, you can start on a single platform and expand after making a decent return on your initial investment.

  • Functionality

The base price for app development may fluctuate as new features come onboard.  Familiarizing yourself with basic app features gives you a quick rundown of your estimated budget.

  • Design & Development

Before an app goes live, there are meticulous hours that go into design and development. Irrespective of whether you have an in-house team or freelance web app developer there always will be planning, infrastructure, and deployment related cost.

As you have seen, there no clear cut cost average cost of app development. However, according to former CEO of AppVee, the average cost of mobile app development may be in the region of $6,453. There are some instances where developers for complex apps have reported making several hundreds of dollars.

This may sound a lot but the monthly web app developer salary in the US is $5,603 while in the UK it’s £2,273. Ukraine happens to be the offer some of the lowest rates in Europe with the average monthly salary being $2,300.
The table below shows the approximate number of hours that may go into creating an app. This may give you a rough idea of the average cost to develop an app.

average cost of app development

Mistakes Developers Needs to Avoid When Developing an App

No one is immune to mistakes. Even the most experienced developer can make a mistake. Nevertheless, these are the common pitfalls for developers and how to avoid them.

Building Apps Without an Asynchronous Design

Mobile development is a different ballgame compared to desktop programming. In desktop software programming, it’s easy to assume the users have larger screens, high-speed internet, and are able to use a keyboard and mouse. In the mobile world, most of these factors aren’t applicable.

Overlooking Low Bandwidth Optimization

Unfortunately, most phones on the market are yet to catch up with LAN connections speed. As a result, most app users are subjected to exorbitant fees once they cross the monthly dedicated data allocation.

When placing images on your app, keep it in mind that the users might be using low bandwidth.

Maintain images sizes befitting mobile apps. Additionally, limit the images on every screen as they may slow down the performance.

Using Mouse and Keyboard Oriented UI Elements

In the computer world, user interfaces (UIs) are mainly keyboard and mouse oriented in terms of input. The mobile world is a completely different planet altogether. For input and navigation, users tap using fingers. Your UI components should make it easier to command the app. For example, users should find it easy to type a value and consequently tap to hit the next element.

Lastly, having multiple small items with small fonts for tapping isn’t necessarily the best idea.

Background Processes that Consume Too Much Battery Power

Most mobile phone batteries can juice the user for at least half a day. As the user install more apps on the device, the battery power starts dwindling due to multiple background processes running even when unnecessary.

Some apps may require background processes whereas a majority don’t. As a developer, don’t create an app that eats up the user’s battery life by bombarding your app with redundant background processes.

hire mobile web app developer at Mobilunity

Samples of Mobilunity’s App Development

It’s undisputed that having your app development team working in the same time zone as you help a lot. However, there are myriad pros of working with a freelance web app developer. This includes but not limited to 24/7 working hours.

FinTech Save Up Money App


One of the most successful startup apps ‘Chip In’ was built in conjunction with Mobilunity a team of young dedicated developers from Ukraine. The ‘Chip In’ team appreciated the fact that the developers helped them build a cross-platform app that saved them money without compromising on the app objectives. They conducted rigorous testing prior to the app deployment and provided a detailed feedback to the Chip In team.

Sports Mobile App and Website Development


Another great app that goes into showing how a team of dedicated remote developers can build budget-friendly apps for small business is the ‘Bulldogs App’. This hybrid app developed by Mobilunity is user-centered as it features a couple of user friendly great graphics.

Fashion eCommerce Mobile App


Online buyers want to do their shopping without distractions. Hence, Mobilunity developers decided to build an eCommerce app with minimalistic design to give the shoppers ample time to choose the best gown.

Native Android App CheckList


With the hectic office environment, organizing tasks can be a daunting task. CheckList App acts as an extra pair of hand in helping organize tasks. It gives the user the freedom to either use the inbuilt library of checklists or manually create them. It also allows for large media and files attachments. Your guess is as right as mine…Mobilunity developers were the culprits behind this great app.

Medical App Design


Medicine has always been careful on the technologies to embrace as many are prone to unreliability. Mobilunity’s team of UI/UX developers created a practical tablet app for Sales Managers in the medical field to seamlessly track sales and even share their products on social media.

All these apps are a true testament that geographical separation places no impediment when it comes to creating intuitive, innovative, and massively successful apps.

Ready to work with Mobilunitys’ team of dedicated web and app developers? Tell us more about your project.

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