Hire Salesforce Commerce Cloud / Demandware Developer for Your Projects
Buying and selling products used to be done exclusively through physical stores, with customers having to visit different stores in different locations to complete their shopping needs. With today’s technology, however, the internet has become an avenue for business transactions that’s as legitimate as physical shops. E-commerce enabled buyers and sellers to connect and transact online, allowing customers to easily browse and purchase the products of different stores through their mobile phones or computers. Whereas physical store customers used to be confined to the local community, e-commerce has extended the reach of businesses to entire countries, or even to the entire world.
To aid in online shopping, several e-commerce platforms are available to provide convenient e-commerce services to businesses and customers alike. One of the more popular platforms is the Salesforce Commerce Cloud, and in this article, we take a look at this platform in great detail.
Salesforce Commerce Cloud: An Overview
Released as Demandware in 2004, Salesforce Commerce Cloud is a cloud-based platform that provides e-commerce services to retailers around the globe. It aims to unify all essential software needs of retailers into one tool and streamline the user experience of online shoppers from browsing, to purchasing, to post-sale services. It was acquired by Salesforce in July 2016, prompting the name change. Since the acquisition is fairly recent, the name Demandware is still in use by many to refer to the platform.
The Commerce Cloud platform has two branches: the Commerce Cloud Store, which takes care of all in-store operational and point of sale requirements, and the Commerce Cloud Digital, which takes care of all online shopping requirements across different channels, platforms, and devices.
Commerce Cloud Digital
This component of Commerce Cloud aims to bring the best possible user experience to online shoppers by providing a unified online store application that is optimized for different platforms: websites, mobile applications, and social media. Among its defining features are:
- Powerful and Modern Storefront Application – Commerce Cloud Digital enables retailers to quickly build their storefront applications with modern, mobile-responsive designs, rich features, and support for different languages and currencies
- Full Customizability – These applications can be fully customized to fit the retailers’ needs by adding features such as rating and review systems and loyalty programs.
- Search Engine Optimization – This maximizes the visibility of the storefront application on the web by ensuring that it appears in search results on different search engines.
- AI-Powered Commerce – Commerce Cloud Digital uses Salesforce Einstein, Salesforce’s own Artificial Intelligence technology, in order to provide personalized product recommendations, customer behavior predictions, and data analytics.
Commerce Cloud Store
A lot of stores currently operate with several different and often disjoint systems to perform various business operations, and Commerce Cloud Store aims to address this segmentation. This in-store component of Commerce Cloud unifies everything retailers need to operate their physical stores into a single cloud-based system. This includes:
- Core point of sale software – This is the main software used by stores to facilitate customer purchases and transactions.
- Mobile point of sale system – This allows sales associates to perform various functions on their mobile devices as they interact with customers, including inventory checking, customer information lookup, and even processing of transactions.
- Unified store operations – The platform offers all other essential in-store operations such as inventory monitoring, cash management, and back-office functions.
- Endless Aisle – This feature gives sales associates access to the system inventory so they can offer out-of-store items to customers and prevent losing them due to out-of-stock or online-only items.
- Commerce Cloud Digital Integration – Commerce Cloud Store integrates seamlessly with Commerce Cloud Digital, fully unifying in-store and online shopping experiences.
Website analyzer BuiltWith reports 7,980 businesses using Demandware on their websites. Among the countries that use Demandware the most are the United States, China, UK, Canada, and Germany.
BuiltWith Screenshot of Physical Locations of Businesses Using Demandware
Among the popular brands that use Demandware based applications are Adidas, Converse, L’Oréal, Puma, and Speedo.
Description of the Demandware Developer
Demandware developers are typically sought to help set up and maintain the Demandware systems of businesses. These developers are knowledgeable with the Salesforce Commerce Cloud software systems and are able to:
- correctly configure them based on individual business requirements,
- extend or modify their functionalities by developing scripts,
- integrate these systems with external applications,
- troubleshoot common problems with the software, and
- optimize the system’s performance on different platforms.
To become a legitimate Salesforce commerce cloud developer, however, one must first be certified by Salesforce itself.
Demandware Developer Certification
The Demandware Developer Certification, now called the Salesforce Commerce Cloud Digital Certification, is awarded only to Demandware developers who exhibit mastery of the skills that Salesforce deems necessary to be capable of properly using their products and maximizing their functionalities to the fullest. This certification ensures that, when setting up and maintaining their Salesforce Commerce Cloud systems, companies and businesses seek help only from developers who have really proven to be competent in Demandware development.
Previously, the Demandware certification had several tracks and levels, such as Developer, Advanced, and Architect certifications, but since its acquisition by Salesforce, there’s now only one certification for all Demandware developers. To acquire this certification, a developer must have at least three months of experience with the system, and must pass the Salesforce Commerce Cloud Digital Certification Exam. This exam tests the applicant’s abilities in many areas governing the platform, including:
- Deep understanding of how Salesforce Commerce Cloud works, and how the different elements in the system interact
- Ability to use the Demandware Open Commerce API, or Demandware OCAPI, as well as SOAP/ REST web services, to extend the system’s functionalities through widgets, as well as to integrate the system with external applications
- Ability to use Demandware Script API packages to control the behavior of the different site elements
Demandware Developer Projects
Initial Development of Demandware Application
One of the first tasks businesses would require from a Demandware developer would be to create their e-commerce application from the ground up using the Demandware tool. This may involve using the tool to design and assemble their entire storefront application from start to finish.
- Full-stack development of a Demandware e-commerce application
- Building an e-commerce website for an active wear brand
Modification/Extension of an Existing System
- Demandware site customization and script extension
- Development of Image Scanning Mechanism for Demandware Shopping Site
Integration with External Systems
Businesses that use Demandware may also use other third party systems for their other business functions, and they may want to integrate these systems with their Demandware application to streamline their business operations.
- Integration of Demandware with Payment Platform Splitit via a Plugin
- Integration of Demandware with Amazon Alexa
Businesses may also seek Demandware experts not necessarily for development work, but to give them advice on how to go about implementing an e-commerce system into their business. This involves analyzing the whole business structure and the business’ market landscape to design the best possible architecture for the e-commerce system.
- Consultancy for Demandware with Magento experience
- Consultancy for an E-Commerce Project with Demandware Expertise
Let’s look more closely into Demandware integrations that retailers typically seek developers for. Here are some of the common ones.
Demandware Salesforce Integration – Salesforce Commerce Cloud is just one of the many services offered by Salesforce, and it may be integrated with other Salesforce services, such as its Community Cloud and Marketing Cloud services.
Magento Demandware Integration – Magento is another e-commerce platform that competes with Demandware. However, some retailers may have existing Magento systems that they want to integrate with their Demandware systems, and these two platforms may be smoothly integrated.
Demandware PHP Integration – Several websites are written in PHP, especially those built using WordPress, a website builder and content management system based on PHP. As such, retailers may want to integrate their PHP websites with their Demandware systems.
Demandware Hybris Integration – Hybris is another e-commerce platform that also provides product content management services. Retailers that use both Hybris and Magento may want to integrate the two systems for a smoother experience.
Demandware Java Integration – A lot of websites are also written in Java, and many SOAP and REST web services are written in this language, so integrating Demandware systems with Java systems may be in demand for Salesforce Commerce Cloud developers.
Demandware Developers Resumes
To give you a clearer picture of what background and skill set to expect from Demandware developers, here are some CVs of typical Demandware developers.
CV#1 – Senior Demandware Developer Resume
- Analysis of business requirements of various retail stores to come up with well-planned architectures of their e-commerce systems
- Creation of controllers and use of Demandware OCAPI to extend functionalities of base Demandware systems
- Integration of Demandware applications with email services, online payment systems, and order management systems
- Modification of Demandware application logic related to products display pages, cart saving, and checkout processing
CV#2 – Middle Demandware Developer Resume
- Development of online shopping web application for a clothing store with loyalty account and return/exchange features using Demandware
- Development of Demandware platform for a hotel chain with integration to payment platforms such as credit cards and PayPal
- Enhancement of existing Demandware systems of various brands to add functionalities and integrate with third party systems
CV#3 – Junior Demandware Developer Resume
- Integration of payment methods to Demandware applications
- Configuration of site preferences and creation of job schedules in Demandware web applications
Demandware Developer Salary
One of the primary concerns when hiring developers is the cost. Let’s compare Demandware developer salaries in different countries and see which country it would be wisest to hire Demandware developers from. In this comparison, we use PayScale, which gives us self-reported gross annual salaries in different occupations, and we examine the salaries of Salesforce developers, which includes Demandware developers. The typical salaries of Salesforce developers are thus:
Note that the above values are the amounts received by developers. When hiring developers from outsourcing companies, you will usually have to pay significantly more than these, as some of your payment will go to the outsourcing company. Meanwhile, in Ukraine, our middle Demandware certified developers may be hired for only $4,200 per month, or $50,400 per year.
Comparison of Average Annual Cost of Hiring a Salesforce Developer from Different Countries (Sources: PayScale and Mobilunity)
Clearly, hiring developers from a dedicated teams provider in Ukraine, such as Mobilunity, would give you significant savings.
Hire Certified Demandware Developers Now
If you’re a store owner or a retailer, having a reliable and effective e-commerce system for your brand is a must in today’s competitive market. Salesforce Cloud Commerce, also known as Demandware, is a safe choice to provide you with all your e-commerce needs. When looking for a developer to set up, maintain, and modify your digital shopping system, you should only entrust your business to a certified Demandware developer. Luckily, you’re in the right place! Here at Mobilunity, we’ve got excellent certified Demandware developers to help you out. Situated in Ukraine, the remarkable talents of our developers are matched by equally remarkably low rates, so there’s no reason for you to look elsewhere in Europe!