There was a time when all Google products looked differently and not really attractive. Even a single product looked inconsistent on different platforms. Everything began to change in 2011, when Google started to work hard on the unification of the visual part of its products and named it Project Kennedy.
Introduction to material design
First of all the result touched the Web, but also some of mobile products. At the same time they were working on the design of Android – Holo, which replaced the old interface, which wasn’t really nice. However, there was a problem: Holo differed from the Project Kennedy yet.
Three years later in 2014 Google announced a new system, which was called Material Design. A new design gives a possibility to use Google products in the same way on different devices: smartphones, laptops, TV’s, desktops, etc.
Material Design enables a more objective approach to the decision making: how something looks, how something works, how the animation works and so on.
There are 4 main principles of material design
- Tactile surface. The interface is made of tangible layers of interactive paper. Due to the location of layers and shadows, users can better understand the core principles of how it works.
- Print design. The digital ink (everything that appears on the digital paper), is used in the same way as in classic graphic design, e.g. magazine or poster.
- Meaningful animations. Animation should be logical: if there was an object somewhere, it must disappear correctly. So, Material Design helps users to work with interface easier.
- Adaptive design. Here you need to consider how to use the three previous conceptions and make them work together on different devices and with various extensions. Check out our latest adaptive project.
The main goal of the whole system of Material Design is an objective approach to decision-making regarding design. It is important to consider all the factors of the work process of a finished product, its appearance, functionality, implementation of animation and so on. So, the system sets certain limits, but does not hold back any of the design features.