How to Hire a Professional and Talented Certified Salesforce Consultant
According to Gartner’s information, Salesforce CRM maintains as the leading enterprise software powered by the IT consulting for Salesforce with a global market share of about 19.5%, followed by distant second SAP with about 8.3% market share in 2018. CRM software is expected to grow at about 6% CAGR during 2017 and 2023, according to the Market Watch forecast. North America, Asia Pacific, and Europe are the major hubs of this growth. Uptrend to hire developers in Denmark, Switzerland, UK, and other countries validate faster growth in the region.
In major industrialized regions, all sizes of businesses adopt different hiring models to hire IT consultant to cater to the increasing demand for IT consulting for the Salesforce CRM software platform. Let’s have a deeper perspective on skills, demand, and the ways of hiring a certified Salesforce functional consultant from the global aspects.
What Is CRM Salesforce Consulting?
Customer Relationship Management CRM is the leading software category, and Salesforce is the leading CRM provider in the world. Like others, the Salesforce software platform is used to manage a wide range of business functions that are used to interact, facilitate, and increase the user experience of the customers.
“Offering technical, strategic, and operational support and guidance to enterprises for the automation of major business functions like contact management, communication management, marketing, sales, email marketing, data analysis, customer feedback, functional automation, and others with the help of Salesforce CRM platform and its allied tools is known as CRM Salesforce development consulting.
Is the Role of Certified Salesforce Consultant in Demand Nowadays?
According to the latest Salesforce research information, CRM improves sales by 29%, sales productivity by 30%, and forecast accuracy by 42%. Salesforce platform is the front runner in the global market share of CRM software. The company has recently acquired Tableau for $15.7 billion to strengthen its CRM platform. This merger is going to increase the market share of the Salesforce platform significantly. To cater to this significant increase powered by the consistent growth of the flagship brand of Salesforce CRM, a huge demand for the certified Salesforce consultants is expected to arise.
As many as 1,023 jobs related to the certified Salesforce professionals are available on Indeed.com job portal. The number of Salesforce jobs on Naukri.com is about 16,419. More than 80 jobs are available on Monster.com at the time of writing this piece of article. A large number of enterprise and software houses hire Salesforce consultant – at least one – for the improved growth prospects of the Salesforce CRM platform worldwide. This uptrend of Salesforce consultant hiring is expected to accelerate in the coming years.
Who Is a Certified Salesforce Marketing Cloud Consultant?
A certified Salesforce marketing cloud consultant is a professional that has passed the Salesforce cloud consultant certification. This certification is developed by Salesforce so that a sufficient number of skilled, experienced, and qualified tech-talent can be provided to the customers worldwide.
A certain level of hands-on experience on the Salesforce Cloud Platform is a prerequisite to appear in the certification examination. Any candidate who wants to pass the Salesforce certified marketing cloud consultant certification need to have command over the following tools:
- Marketing Cloud Email Studio
- Contact Builder Tool
- Automation Studio
- Marketing Cloud Connect
- Content Builder
- Journey Builder
- Expert-level experience of implementing best practices and design of Marketing Cloud
- Have experience in handling customer requirements, implementing the platform and allied tools
- Have command over technical as well as operational aspects of Salesforce CRM and allied tools
- Should know the technical configuration of Marketing cloud platform
A certified Salesforce marketing consultant will be capable of executing and managing email campaigns effectively from strategic as well as tactical aspects. The other major activities include tracking leads and campaigns, analyzing responses, implementing tools like automation, segmentation, and content systems.
Developing personalized and dynamic emails through scripting languages like AMPscript is also a major part of the responsibilities of Salesforce commerce cloud consultants. Writing basic SQL codes, server-side scripting, and configuration of servers are also part of the Salesforce developer consulting activities of a certified Salesforce consultant.
Sample CV of a Certified Salesforce Marketing Cloud Consultant
Pros & Cons to Hire Salesforce Consultant
Salesforce consultants are expert professionals that have designed, implemented, and monitored customer relationship management of numerous companies to create a great user experience and customer loyalty. Hiring a Salesforce consultant has a few major pros and cons for an enterprise as mentioned below.
#1 Improving Marketing Strategies Comprehensively
Salesforce consultants possess comprehensive knowledge and experience of different aspects of marketing such as digital marketing, content marketing, video marketing, email marketing, and other forms. They offer great value to the marketing strategies for the improvement of the desired business bottom lines.
#2 Increasing User Experience Faster
Consultants mostly focus on the improvement of the user experience through strategic planning. They devise the strategies that are proven successful in different ecosystems and work effectively for a particular business.
#3 Developing Workforce Extensively
Consultants provide a deeper perspective and comprehensive strategies for the improvement of the business functions related to effective customer relationship management. This improves the qualities, skills, and experience of the workforce. Thus, the entire workforce of the company becomes up to date with modern business development trends.
#4 Bolstering Customer Loyalty
Salesforce consultants are very well-aware of the plans, strategies, and campaigns that provide great results in bolstering customer loyalty. Their presence improves the quality of the company processes and business functions that result in improved customer loyalty.
#5 Reducing Business Processing Revamping Cost
Hiring in-house Salesforce professionals to improve and strategize the CRM related business processes will require a team of multiple disciplines. It is costly to hire a cross-functional team. So, hiring a consultant will help reduce the business process revamping cost.
#1 Increased Conflict
When the teams of an enterprise work with the Salesforce consultants, teams come across numerous working and procedural conflicts, which result in an unsmooth workflow. Consultants would try to change the traditional work style and the teams would feel uneasy with that.
#2 Fixing Responsibility Issues
It is comparatively difficult to fix the responsibility for any good or bad when working in two teams with different ways of working.
Where to Find a Great Certified Salesforce Consultant for Hiring?
You can find certified salesforce consultants in numerous ways; a few of them are listed below:
- Hiring consultants from outstaffing companies
- Online job portals like Monster, Naukri, Indeed, Glassdoor and others
- Freelancing websites like Upwork, Guru, and others
- Social media websites like Facebook, LinkedIn, Twitter and others
- And different communities of Salesforce
Different Ways of Hiring Salesforce Marketing Cloud Consultants
Numerous ways of hiring Salesforce Marketing Cloud Consultants are very common in the present marketplace. A few of those methods are mentioned below:
#1 In-house Hiring
This is the traditional form of hiring in which you have full control over the tech-talent. It is a reliable form of hiring, but it costs a lot and has other legal and corporate matters associated with it.
#2 Freelance Hiring
It is a very unreliable form of hiring in which the employer has little control over the freelancer. This is the cheapest form of hiring in terms of cost.
#3 Outstaffing Hiring
In this form of hiring, a dedicated team of Salesforce experts is hired to work on a particular project dedicatedly. This form of hiring offers the best tradeoff between cost, quality, and reliability.
Why Is Outstaffing the Best Way to Hire Salesforce Consultant?
Hiring Salesforce consultants through outstaffing is the best due to the following reasons:
- Dedicated consultants for a project
- Offers greater reliability
- Offers better tradeoff between price and quality
- It is a fully managed service
Looking for Certified Salesforce Consultants? Get in Touch!
Ukraine has emerged as one of the most popular hubs for certified Salesforce consultants and developers due to the availability of highly-skilled, experienced, and certified Salesforce consultants, developers, and marketers. Mobilunity offers professional-level Salesforce consulting services powered by certified Salesforce professionals. Mobilunity offers:
- Qualified, experienced, and skilled consultants
- Very competitive fixed prices without any hidden charges at all
- Best quality of service QoS
- World-class customer support powered by a professional management team
- State of the art software infrastructure