Online Shopping App Development: How to Make It Right
It is hardly possible to find a person who has never bought anything online. If there is an internet connection available then online shopping is happening. In 1979 Michael Aldrich came up with the system that further down the line became a foundation for online shopping as it is (done by the means of connecting a TV to the computer via a phone line). Starting from there, eCommerce began unfolding exponentially, becoming a more and more trustworthy source to buy stuff.
The eCommerce community expands rapidly and the competition is vocal. This bakes a question, “What makes the online shopping place retain its clients and grow its client base?” The answer is the ability to adjust to the present-day shopping needs in terms of convenience and availability. To satisfy the constantly-on-the-go customer’s buying requirements an eCommerce business owner might consider having a shopping application and investing in shopping app development. Its benefits are about to be revealed down the road.
Mobile Shopping App Development Benefits
According to Statista data, in 2016 the number of global digital buyers was estimated at 1.66 billion. In 2021 this number increased to more than 2.14 billion. The number of online buyers has increased quite visibly, and so have their requirements towards convenient online shopping. This has contributed to the global desire of online entrepreneurs to turn their passive online presence into quite an active one that brings revenues and more clients along the way. Nowadays success is defined by whether the business is able to comprehend how to create a mobile shopping app, especially when there are 5.22 billion active mobile users around the globe.
Usually, if the client cannot buy something from your shop while rushing to pick up the son from soccer practice, there is a chance he/she will not be considering your place for future purchases. To ensure clientele retention the entrepreneurs must understand that users are always way more eager to use mobile devices to fulfill their consumer needs. Just to launch a mobile shopping website might not be enough. Obviously, retail software development has to meet the demands of on-the-go world mode. Therefore, a shopping app development solution is worth considering for a multitude of reasons.
Going with the decision to create a shopping app for an online store ensures:
- Comfort and speed – to hold a shop in one hand and have easy access to the assortment and fast possibility to order and pay, while holding a coffee mug in another hand at the favorite coffee place makes it quite tempting to build a strong bonding with the online store your business provides.
- Outstanding client experience – the clients are always on their phones or any other mobile devices which makes it possible for them to get notified about the up-to-date best offers, promotions, and favorite items on sale. No need to plan shopping beforehand, the app will knock on your door ensuring the most pleasant and convenient way to make a purchase.
- Personalization – the information that the customer shares with the app is utilized for tailoring the most personalized offers, saving the time and energy of scrolling among the unsuitable.
Online shopping app development guarantees business maximization for the online shop due to the following reasons:
- Higher customer retention
- Effective sales channel
- Upgraded performance
- Improved marketing
- Better customer relationship
The simplicity of clicking the smartphone and getting yourself a deal provokes some spontaneous purchases which still serves as a good promotion for the shop. For example, it’s been researched that 67% of Australians are prone to digital window shopping on their mobile devices and 77% of those mentioned buy impulsively when that online window-shopping is happening.
In 2021, 72.9% of all e-commerce retail is expected to be gained by m-commerce. M-commerce economies keep on expanding and driving sales.
Custom Mobile Shopping App Development Advantages
Opting for custom mobile app development means that the businesses take thorough care of both their customers and their companies by offering more personalization and security. For example, when we talk about a Shopify store, the businesses usually part-time Shopify developer, or a team of Shopify specialists, who develop an app exclusively for the store without turning to ready-made solutions.
Custom-tailored solutions are common in many industries. For instance, logistics companies, in order to assure efficiency and scalability, hire a custom logistics software development company. Generic solutions are not flexible to underline specifics of the business and tailor effective task accomplishment.
There are more reasons to favor a custom mobile shopping app solutions:
- Advanced productivity – a single app with a multitude of features makes it easy for employees to navigate through, rather than switching between a multitude of tools of various apps.
- Enhanced scalability – generic apps can no longer adapt to the fast-paced tendencies and demands, and a custom mobile app solution handles the company’s expansion much more efficiently due to its processing of a larger stack of data.
- Top-notch security – custom mobile development offers more different security levels, and a shopping app developer makes sure that the application provides access to the information solely to the authorized ones.
- Simple integration – custom mobile app fits in well with the already-developed tools and works smoothly.
- Freedom of design – custom mobile apps allow the business to create shopping app designs fitting individual companies’ design needs.
- Customization options – custom features can be added easily.
- Exclusive client experience – the business tailors its app exactly to satisfy the ideal buyer’s vision of an excellent shopping situation.
When thinking of how to make a shopping app so that to retain clients and expand a clientele base by times, a custom mobile app solution might be an answer and an option to keep up with the latest trends and be ahead of the competition.
How to Create Shopping App to Entice the Users into Buying
It’s been mentioned above that m-commerce takes on the e-commerce environment based on the purchases done, growing more competition among the apps created for the customers’ convenience.
Given that, here is the list of corresponding to the latest tendencies features (BMW uses them all) that might entice users into buying and feeling comfortable dealing with the app:
- Personalized recommendations – the mobile app makes it easy for the customer to make a buying decision via collecting personalized information.
- Simplicity – prevents clients from going through long signups and time-consuming check-outs.
- Chatbots – customer service automation makes it easier to solve clients’ problems.
- Wishlists – customers get notified about the product being available again if added to the list of favorites.
- Image search – this lets customers upload a picture and see some generated results for the potential product.
- 360 degrees product view – the customer gets to experience in-store presence.
- Barcode scanning – provides more information about the product when getting into a physical shop.
- AR/VR implementation – by the means of the given technologies the customer may not only see the picture of the desired product but “try it”, “fit it”, “see whether it matches the design of the room”, etc.
- Mobile payments – the clients have the possibility to pay with their mobile wallets instead of looking for the purse and card in it.
Online shop development, hospitality software development services, or medical system software development must have a developed app allowing the customers to quickly seal the deal with any purchase or order there is, ensuring the business’s solid position in the mobile shopping market.
Thinking of finding the experts for custom mobile shopping app development? Get in touch with us!
Mobile Shopping App Development Team
To have a better vision of who makes the mobile shopping app development team it is crucial to understand the process of the app development:
- Thorough requirements examination. At this stage project managers and business analysts are actively involved.
- Wireframing. The project manager, analytics, UI designers, mobile developers, and backend developers participate in creating each page draft for the app in order to show it to the customer.
- Design and development. App designers and the team of mobile developers (both Android and iOS) and DevOps, having the agreed guidelines, get to building an app.
- Quality assurance. At this point quality assurance and quality, controller engineers make sure that every feature performs according to the description.
- Release and launch. A product manager and product owner are major figures at this stage.
- Deployment. Mobile developers, backend developers, and DevOps make sure that the product, having met all the requirements of an Appstore and Playstore, is successfully published there.
It is quite obvious that the shopping app development requires a wholesome, fully-packed team of business and tech specialists. Sometimes, for startups, it is a real (and unbearable, at some point) luxury to have an in-house team of development experts. As well as it is impossible to gather bright minds in the shortest terms for the business to keep on functioning uninterruptedly. However, with all the employment opportunities that the hiring market offers, the company may go with the most suitable decisions (outsourcing, staff augmentation, outstaffing, nearshoring, freelance markets, etc.)
Getting a more or less clear picture of the people involved in the app development process, let’s have a look at the salary expected to be paid to the specialists.
Here is the table of the annual salaries in different countries:
| Salary | Mobile developer | Backend developer | DevOps | QA | Project Manager |
| The USA | $109,184 | $137,500 | $126,768 | $100,000 | $90,036 |
| The UK | $54,644 | $55,115 | $72,781 | $48,583 | $56,075 |
| Germany | $82,797 | $63,944 | $55,407 | $63,244 | $48,399 |
| Ukraine | $48,000* | $48,000* | $49,200* | $37,200* | $34,800* |
*Ukrainian salaries are provided based on Mobilunity’s Recruitment Team research on the local job markets. All salaries are net and do not include the service fee (in case of hiring on a dedicated team model). The salaries are provided for comparison purposes and could be not entirely accurate. Contact us to know the exact cost of hiring a developer corresponding to the required parameters.
Making up a great team for the app development needs might be attainable notwithstanding the budget allocated for the employment needs. With the opportunity to reach out to experts on the global level, hiring the specialists from the parts of the world where there is a high talent level, yet compensation for the work is quite affordable (look at the Ukrainian salary row, and it is known for its expansive talent pool and acknowledged as highly professional).
Making up a great team for the app development needs might be attainable notwithstanding the budget allocated for the employment needs. With the opportunity to reach out to experts on the global level, hiring the specialists from the parts of the world where there is a high talent level, yet compensation for the work is quite affordable (look at the Ukrainian salary row, and it is known for its expansive talent pool and acknowledged as highly professional).
Why Building an App with an E-commerce App Development Company
When the online-store business has made a decision to maximize its profitability through developing a mobile shopping app the issue with the hiring team for the development workflow might arise. Finding the right people, correlating their salary needs with the business budget possibilities, and teaching about the value of the store and how the app is supposed to transmit it might take a huge bulk of time, energy, and financial resources that might go to waste eventually.
Deciding to hire an Ecommerce App development company might spare the stress and loss of precious resources that could be directed toward improving other business aspects, leaving the app development to the pros. Usually, the companies who offer development services, can understand your needs, and translate your vision into strictly defined requirements in a heartbeat, due to their level of expertise and experience in these matters.
Development companies generate the team according to the purpose of the product under creation. The access to various tech and business specialists (ServiceNow developers, AWS developers, DevOps engineers, project managers, business analysts, quality assurance engineers, cloud environment experts, etc.) ensure the work done according to what the potential users indeed want to see on his mobile device.
A company with a profound experience in the development field, a decent portfolio of successful cases, an impressive clientele base, transparent pricing, and excellent communication with customers will for sure qualify as the one the entrepreneurs might wanna trust their development needs with.
Mobilunity as a Trustworthy Provider of E-Commerce App Development Services
Mobilunity is a Ukraine-based company that provides development services of any complexity and any purpose. For more than 10 years it’s been a high-profile company provider of dedicated IT specialists to cover for any IT staffing and development processes needs at quite cost-effective prices. The access to a pool of IT experts has moved further than 200,000 tech employees with an excellent professional image and solid expertise in the software and app development processes. Mobilunity is a trusted source to hire Erlang developer, software infrastructure engineer or Ionic app development services.
Over the years of its successful experience, Mobilunity has completed more than a thousand well-praised projects and has gained trust from over 40 customers around the globe (i-doit, XPLG, Zenchef, Paidy, Camptocamp, BYG-E, ICUC, etc., and has demonstrated a deep knowledge and proficiency in providing outstaffing services the way all the involved parties (customers, employees, company-provider itself) remain satisfied with the process both professionally and financially
Making up a great team for the app development needs might be attainable notwithstanding the budget allocated for the employment needs. With the opportunity to reach out to experts on the global level, hiring the specialists from the parts of the world where there is a high talent level, yet compensation for the work is quite affordable (look at the Ukrainian salary row, and it is known for its expansive talent pool and acknowledged as highly professional).
Thinking of finding the experts for custom mobile shopping app development? Get in touch with us!
All salaries and prices mentioned within the article are approximate NET numbers based on the research done by our in-house Recruitment Team. Please use these numbers as a guide for comparison purposes only and feel free to use the contact form to inquire on the specific cost of the talent according to your vacancy requirements and chosen model of engagement.
