Tag Solution Specialist [part-time] (closed)
Development Team
Mobilunity is a provider of dedicated development teams aiming to bring European corporate culture to the Ukrainian IT-labor market. Throughout all the years of our existence and until now, we’ve been working hand in hand with European companies as our primary partners. By our own example, we are proving that the dedicated team model works the best in all directions including employee’s interests as people have always been our main asset. Joining Mobilunity you won’t ever feel alone.
On behalf of our Client from the UK, Mobilunity is looking for a Tag Solution Specialist for a part- time engagement.
Our client is a forward-thinking digital marketing agency dedicated to crafting precise and effective digital strategies for their clients. As they expand the operations, they are seeking a Tag Solution Specialist to enhance their capabilities in accurate data tracking and advanced tagging solutions.
As a Tag Solution Specialist, you will be responsible for developing and maintaining robust tagging frameworks to ensure high-quality data collection and tracking across various digital marketing platforms. Your expertise will enable precise and actionable insights, driving the effectiveness of the digital marketing initiatives.
Responsibilities:
- Design, implement, and manage tagging solutions using Google Tag Manager
- Set up and configure Google Analytics 4 (GA4) for advanced tracking needs
- Implement and manage event tracking systems across multiple platforms
- Develop and maintain the Conversions API (cAPI) integration for enhanced user tracking
- Troubleshoot and resolve any issues related to data tracking and tag implementation
- Ensure compliance with data privacy standards through the effective setup of Google Consent Mode
- Implement Google Ads enhanced conversions for accurate conversion tracking
- Manage and implement data layer push strategies to enhance data collection capabilities
- Maintain up-to-date knowledge of cookies, tracking technologies, and digital privacy regulations
- Collaborate with other teams to ensure that tracking strategies align with overall business goals
Requirements:
- Proven experience with Google Tag Manager, GA4 setup, and event tracking
- Strong understanding of Conversions API, Google Consent Mode, and Google Ads enhanced conversions
- Experience with data layer implementation and management
- Knowledgeable in web cookies, tracking technologies, and related privacy regulations
- Excellent problem-solving skills and ability to troubleshoot complex tracking issues
- Level of English – Upper- Intermediate and higher
In return we offer:
- The friendliest community of like-minded IT-people
- Open knowledge-sharing environment – exclusive access to a rich pool of colleagues willing to share their endless insights into the broadest variety of modern technologies
- No open-spaces setup – separate rooms for every team’s comfort and multiple lounge and gaming zones on all of the 3 floors
- Neverending fun: sports events, tournaments, music band, multiple affinity groups
Come on board, and let’s grow together!