Pros And Cons of Android Application Development
Mobile Application Development is one of the most profitable niches due to the value cell phones have for each of us. The popularity in usage of cell phones in comparison with notebooks and computers is considerable. In 2015 75.1 percent of mobile phone population accessed the Internet from their mobile phones. This figure is expected to grow to 85.6 percent in 2018. Still, the popularity of mobile applications is even more stunning in comparison with the usage of mobile Internet. This is proven by the latest viral effect of Pokemon app. It was estimated that users had spent ⅔ of their time using the app what was even more than usage of the most popular social networks.
According to Statista.com in 2013 80 percent of time of U.S. users of mobile devices was spent for mobile apps. In 2015 this share increased to 90 percent. Thus, it is self-explanatory that the sphere of development of mobile applications has become even more profitable and popular nowadays.
There exist numerous platforms for developing mobile applications, still in this article we would like to dwell upon the advantages and disadvantages of Android application development in particular due to reasons listed below.
Popularity and Brand Awereness
An Android application developer, a freelancer, a company, or an agency always ask their clients on the main goals and results they want to achieve with mobile application development. If clients state that they want to create a free app that will ease the life of their users, will bring some value to their lives, and help them build their brand awareness, Android application development is the best choice.
Android users prefer FREE applications and it is obvious that free apps become the most popular ones. Only 23% of Google Play applications are bought or paid for by users, while 74% of applications available in App Store bring constant revenue to their owners. Based on this fact and on the choice of a platform the cost of a project is defined. The development of Android mobile applications costs less and is more affordable than development of iOS ones.
One should conduct an extensive research before ordering app development for Android or iOS. Each country and each region have their own tendencies and much depends on culture, habits, user experience, etc. It is very important to do a proper choice by analysing what platform is the most popular in what country if you are targeting at a certain region. In case you want your mobile application to be used globally regardless of the location, then the first thing you have to check is the starts on market share of each operating system. According to statistics the popularity of Android can’t be compared to any other system or platform. This tendency is rapidly growing among the users of mobile phones and tablets. As a result Android manufactures have gained the leading positions on the market, Android platform is considered to be the market leader, and this OS has got 83.7% share of global smartphone shipments.
Is Viral Aspect Essential for You?
You have to think beforehand what you would like to expect creating Android apps. Android applications are suitable for a bigger number of cell phones as they can be downloaded to all devices which are built based on Android platform. Either it is Motorola, LG, Sony, Samsung, or HTC, you will be able to use an app on any cell phone, while iOS applications can be utilized only on Apple devices such as iPhone, iPad, Apple Watch. If your main aim is to get internal advertising and get as many users as possible, then Android is again the best platform for a mobile app development.
Hybrid VS Native
Although a type of application doesn’t influence much the choice of platform for mobile application development, it influences your main goals and aims. Native and hybrid applications can be developed on any operating system either it is Android or iOS. If you plan to develop simple cheap application quickly and without any sophisticated functionality or with simple Android app design, then hybrid is more suitable for meeting your goals. Still, native applications have other advantages. They are more reliable and have much better quality although require more time, money and efforts to be developed properly and to be submitted to Google Play and/or App Store.
It is obvious that iOS mobile applications have their own admirers and the aim of developing iOS apps differs from the goals one wants to reach with Android applications. Each platform has its own advantages and disadvantages, still you have to do a proper choice of a platform based on thorough research, reviews and stats. Although Android has much bigger market share than iOS system, there still exist customers who need only iOS applications to be developed for their needs. Android is more associated with quantity and reaching huge communities while iOS is connected with quality and more targeted audience.